Explore a new way to win in the stockings industry chain

With the continuous development of the market, the competition between sock enterprises is no longer the point-to-point competition between products. The competition between supply chains has become the key to the competition in the free market. From raw materials, blanks, bleaching and dyeing to brand marketing, channel management, and then to logistics distribution, retail terminal after-sales service, in the process of integrating the socks industry chain, some Datang enterprises began to segment the market, and combined with their own characteristics, created some new business models. After years of development, these enterprises have stepped on the road of rapid development. For this reason, this issue of "in-depth investigation" let's go into them and get to know them.

"The interaction between the upstream and downstream of the textile and garment industry chain has never stopped. In the combination of the upstream and downstream of the industry chain, we should give full play to the advantages of each link and obtain the effect of 1 + 1 > 2 in the dynamic optimization combination, so as to grasp the innovation value and seize the new market initiative."

Vertical integration

It can not only save financial costs, transaction costs and transportation costs, but also solve the problem that the industrial chain can not keep pace with the cost fluctuations. In the past, soaring labor costs, rising raw material prices, or sudden financial problems may cause large fluctuations in the cost of the entire industrial chain. Holding the downstream sales channels in the hands of enterprises can reduce the profit loss of intermediate links and improve the profit margin.

The representative of socks industry chain integration is danzia. Through the integration of upstream, middle and downstream resources, danjiya has chemical fiber, printing and dyeing, socks manufacturing, logistics center and sales stores. Through controlling the industrial chain, danjiya has gained absolute competitive advantage in the socks industry.

The downstream printing and dyeing was once the weak link of danzia. Many socks needed by danzia needed to be printed and dyed by printing and dyeing enterprises, which undoubtedly increased the production cost, and the product quality was also controlled by others. In order to reduce costs and integrate the industrial chain, last year, danjiya used technological transformation to turn the original factory road into a printing and dyeing workshop, solving the problem at one stroke. With the power of capital, danzia gradually controlled the downstream, guaranteed the brand quality and reduced the cost.

In the middle reaches, danzia has already built a danzia production system integrating design, manufacturing, sales, trade, exhibition and business. In the upper reaches, danzia also speeds up the development of new high-performance chemical fiber and grasps the production autonomy of chemical fiber raw materials.

In the view of Hong Dongying, who is in charge of danjiya, if the sock industry chain wants to get rid of the low end, it must take the road of integrated innovation. In other words, turn the industrial chain into a value chain and a gold chain -- break the original division of labor in the industrial chain, establish the strategic layout thinking of the industrial chain, and extend the tentacles of innovation to the vertical and efficient integration of product design, raw material procurement, warehousing and transportation, order processing, wholesale operation and terminal retail sales.